IN WITH THE NEW: Creative Commons Aotearoa is now Tohatoha


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We have so much exciting news to share with you all! New projects, new people, a new website rolling out soon – it’s been a whirlwind year behind the scenes.

But first, you’re probably wondering why we decided to change our name and logo. Tohatoha is the Māori word for ‘share’ – and that’s what we are about; sharing information so that every single New Zealander has access to knowledge and stories — whether they get that access through the Internet, in their local library, or by listening to the elders of their communities.

We want a world where New Zealand leads by ensuring universal access to research, education and culture — one where Aotearoa builds a fair and equitable information system. ‘Tohatoha’, as a name, communicates both the primacy of sharing and embraces our uniquely Kiwi identity.

Our new logo, designed for us by Mohawk Media, takes the globally recognised symbol for New Zealand – the kiwi bird – and combines it with the iconic, cultural image for Kiwi ingenuity, Number-8 fencing wire. The DIY ethic embedded in our origins as part of Internet mash-up culture, entwined with our national symbol, gives us a recognisable visual identity both here and overseas. Alongside this, the new tagline – supporting Kiwis to, create, share and innovate – encapsulates our work and our mission.

To be clear, we will still continue to support the New Zealand chapter of Creative Commons, but our work will be broader than simply supporting the Creative Commons licenses. We will still do that work when and as needed, but as the range of threats to information sharing in the digital and analogue worlds grows, so we also need to grow and evolve. That’s what this repositioning is about – adapting to a changing environment so that we can realise our vision.

Our new structure is also about sharing power. As an organisation we have our roots in the open movement – open source, open access, open data – and we fiercely support openness. But there is still so much work to be done to bring marginalised voices to the centre and make space for new voices across the spectrum of New Zealand society.

Building a movement focused on sharing that doesn’t explicitly seek out and welcome diverse communities – rural communities, Māori communities, migrant communities – is a movement destined to seek the wrong things for the wrong reasons. For us, openness is a strategy; the goal is a more equitable system for sharing knowledge – and you can’t build a more equitable system without welcoming new voices and sharing power with new communities.

I look forward to hearing from you as we begin this new part of our journey. Change is scary and so to do it right we need your engagement, your voice, and your support. There is so much work to be done in this space, so let’s do it together and do it right.

Mandy Henk, Chief Executive, Tohatoha

 

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HE TOMOKANGA HŌU: Ko Tohatoha a Creative Commons Aotearoa inaianei.

He nui ngā kōrero hōu e haiahiatia ana e mātou te tohatoha. Kaupapa hōu, tāngata hōu, whārangi ipurangi hōu. He nui ngā mahi o muri, e pai ai ngā mahi o mua.

Tuatahi, e whakapae ana pea koutou he aha rawa ia i panonitia e mātou tō mātou ingoa, tohu anō hoki. Ko Tohatoha te kupu Māori mō ‘share’, ā, koina tō mātou kaupapa matua; tohatoha i ngā kōrero ki ngā tāngata o Aotearoa e āhei te tomo ki ngā mātauranga me ngā pūrākau, ahakoa ki hea tomo atu ai, ipurangi mai, wharepukapuka mai, te whakarongo rānei ki ngā kōrero a ngā kaumātua o te hāpori.

E hiahia ana mātou i tētahi āo e kite ana ko Aotearoa e ārahi ana i ngā āheitanga ā-rangahau, ā-mātauranga, ā-ahurei hoki, ā, ko Aotearoa e hanga ana i tētahi punaha matatika. Te ingoa nei a ‘Tohatoha’ e whakaaatu ana i tēnei mea te tohatoha, ā me te awhi anō i tō tatou Aotearoatanga.

Ko te tohu hōu, nā Mohawk Media i hanga. E tiki atu ana i te manu taketake o Aotearoa, arā te Kiwi, ā, he hono hoki i te tohu ata o Aotearoa te waea nama waru. Ko te tukanga DIY nō to mātou ōrokohanga e hono ana ki te ipurangi, ki te tohu o te motu, e whakaatu ana i a mātou ki te āo, ki konei anō hoki. Hei hononga anō hoki kit e kōrero hōu – e tautoko ana i a Aotearoa ki te hanga, ki te tohatoha, me te auahatanga e whakakōpaki ana i ā mātou mahi, i tā mātou whakakitenga hoki.

Kia mārama mai, ka tautoko tonu mātou i te tari o Creative Commons o Aotearoa, engari ara noa atu te nui o ngā mahi atu i te tautoko i ngā raihana o Creative Commons. Ka mahi tonu mātou i aua mahi i te wā e hiahia ana, engari nā te kaha tipu o ngā whakatuma ki te tohatoha kōrero ki te āo matahiko me te āo o mua, ā, me tipu hoki mātou. Koinei te tikanga o te whakahōutanga. He urutau ki ngā panonitanga o te taiao e kite ai mātou i te whakakitenga.

Ko te whakatakotoranga hōu he tohatoha hoki i te mana. Ko ngā pakiaka to te pākihi, e tūwhera ana, ā-mātāpuna, ā-tomokanga, ā-raraunga, e mātua taukoto ana mātou i te tūwheratanga. Engari, he nui tonu ngā mahi kei mua i a mātou, ki te mau mai i tētahi reo mō te hunga kore reo, ā, ki te mau mai I ngā reo hau puta noa i Aotearoa.

Ki te hanga i tētahi rōpū kāore e tino manaaki, tautoko rānei, i ngā hāpori ō iwi kē, ngā hāpori tuawhenua, ngā hāpori Māori, ngā hāpori tauiwi, he rōpū kimi anō i ō rātou ake hē. Ki a mātou, he rautaki tō te noho tūwhera; ko te whainga matua he pūnaha matatika ki te tohatoha mātauranga, ā, kāore e taea te hanga pūnaha matatika ki te kore e pōhiritia e mātau he reo hōu, ā, me te tohatoha i te mana me ngā hāpori hōu.

E hikaka ana au ki te rongo i ā koutou whakaaro, i ā mātou e hoe ana i tēnei waka. He rerekē te panonitanga engari ki te tika a mua me tika hoki a muri, koinei te take me uru mai koutou, o koutou reo, me tā koutou tautoko. He nui tonu nga mahi me oti i a mātou, nō reira me mahi tahi tatou, me mahi tika hoki.

Mandy Henk, Toihautū, Tohatoha

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